Marketing & Social Media Manager
At Designer Workshop, I led the development and execution of marketing strategies and social media campaigns to grow brand awareness and engagement. I created compelling content across platforms, managed community interactions, and analyzed performance metrics to optimize outreach.
My work included coordinating promotions, crafting email newsletters, and collaborating with design teams to ensure consistent brand messaging. These efforts helped increase follower growth, improve customer engagement, and drive sales.
Brand Photography
Captured original photography of custom pieces and floral designs created in the workroom, building a visual library for The Designer Workshop. These images were used across social media, the website, and to develop a product catalog for marketing and sales efforts.
Graphic Design & Social Media
Designed promotional graphics and managed social media content for The Designer Workshop, aligning visuals with brand identity and seasonal campaigns. Created and scheduled posts to drive engagement, showcase new products, and support marketing initiatives across digital channels.
