Brand Creative Designer
At Faherty Clothing Co., I worked at the crossroads of storytelling, strategy, and design, helping bring seasonal campaigns to life across paid social, web, and digital partnerships.
I collaborated with the Lead Art Director to concept and design 60–80 assets per seasonal flight, supported art direction for photo and video shoots, and created graphics for sales, events, and partner presentations — ensuring every customer touchpoint told a consistent, compelling story.
See more of my work below!
Paid Social Media
I led the design and production of 40-50 paid social assets per flight across menswear and womenswear, ensuring brand consistency across Facebook, Instagram, and display channels.
Display and Banners Ads
I created website display banners for major sales, seasonal promotions, and new product launches, ensuring visual consistency across digital storefronts.
Event Graphics, Social Media Campaigns, and Partner Presentations
Produced graphics for social media features, brand events, and partnerships, helping drive engagement and amplify brand storytelling.
Creative Asset Production for Seasonal Campaigns
Partnered with the Art Director to review shoot selects and align on graphic treatments and seasonal strategy. Supported pre- and post-production for photo and video shoots, contributing to art direction and asset planning. Delivered high-volume creative assets for three seasonal flights, managing fast-paced production deadlines.
This is an example of a men’s summer flight: Tradewinds collection feature.
Featured Work
Some of the creative work I contributed to Faherty’s Summer Flight campaign was featured in their seasonal magazine collection.
It was an incredible opportunity to see our ideas come to life in print—check out the spread!
